Shopify

Getting your Shopify numbers right and reading them well: reports, KPIs, VAT in your revenue and what each Shopify update means for your margin.

3 articles
Shopify · · 7 min read

Shopify Editions Fall '26: what changes for your numbers and margin?

Shopify Editions Fall '26 brings new session tracking, better reports and AI selling. What it means for your numbers and what works in the Netherlands.

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Shopify · · 5 min read

Shopify dashboard: how to bring all your store metrics together in one place

Why Shopify Analytics isn't enough and how to bring revenue, advertising, margins and costs together in one clear dashboard.

Shopify · · 6 min read

Ecommerce KPIs: the 12 numbers every Shopify store should track

Which KPIs should a Shopify store track? The 12 numbers that matter, with formulas and how often to check them.