Know what your store really earns.

Your real margin per day, per channel and per product. Revenue, ad spend, shipping and payment fees and your bookkeeping in one clear overview.

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OverviewRevenue & marginCostsMarketingCustomersProducts & brands

Goal this month

Net revenue, excl. VAT
Expected month end
Realised 72% of €30,000Expected 104% · €1,250 above goal
Cumulative per day
This monthSame month last yearGoal

Action items

All action items (5)
Scale up adshigh confidence
Raise the Google Shopping budget by 20%

ROAS and MER have been well above your break-even MER of 6.3× for 7 days.

≈ €140 margin per week

DoneNot now
Comparison site without ordersmedium confidence
Pause beslist.nl

€65 in estimated costs over 14 days and not a single order.

≈ €30 margin per week

DoneNot now
Bestseller with low marginmedium confidence
Raise the price of Vase Ocean

Top 10 by orders, but an 11% margin after shipping.

≈ €55 margin per week

DoneNot now

Key figures

TodayYesterday7 daysThis monthLast month30 days
Net revenue (excl. VAT)
▲ 12.8% vs previous period▲ 18.1% vs last year
updated at 14:32
Contribution margin
▲ 9.6% vs previous period18.2% of net revenue
updated at 14:32
Result after fixed costs
▲ 11.2% vs previous periodbreak-even €1,460 revenue/mo
updated at 14:32
MER
▲ 3.7% vs previous periodbreak-even 6.30×
updated at 14:32
14:32
Today so far
orders
last week €1,262 / 12
3 action items · 1 return request
Goal this month
Net revenue, excl. VAT
72% of €30,000expected 104%
Action items
Scale up adshigh confidence
Raise the Google Shopping budget by 20%

≈ €140 margin per week

Overview Revenue Costs Marketing More

Example with fictional figures

01 / The problem

Revenue isn’t profit.

Shopify shows what you sell. Google and Meta both claim the same order. Shipping, payment fees and subscriptions sit in your bookkeeping or on your bank statement. What you actually keep, you only see months later.

From revenue to margin

October · example store
of your revenue is what you keep
Net revenue
Product cost
Shipping
Ad spend
Payment fees
Fixed costs
Result
01

From revenue to margin

Product cost, shipping per supplier, payment fees and ad spend deducted from your net revenue excluding VAT. Even when you dropship from multiple suppliers.

02

Steer on MER and POAS

Not on what each ad platform credits to itself, but on your total ad spend against your real revenue and margin, with your break-even MER alongside.

03

Action items, not noise

Every hour, rules look at your numbers and line up concrete actions, with the evidence and the expected effect in margin per week.

02 / On the go

Your numbers come to you.

Add the dashboard to your home screen as an app. And get an email the moment something needs attention, without logging in first.

  • Monday emailLast week in one overview, including what needs your attention.
  • Returns and chargebacksAn email for every return request or chargeback, with the deadline included.
  • Connection issuesYou’ll know when Shopify, your ads or your bank stop updating.
03 / Built for the Netherlands

Made for Dutch online stores.

Every store uses different tools. We connect yours, including the Dutch ones that foreign profit tools skip, like your accounting software, your bank and bol.

StoreShopify
AdvertisingGoogle, Meta, TikTok, Microsoft
EmailKlaviyo, Mailchimp, Laposta
Marketplacebol
AccountingExact, Moneybird, e-Boekhouden
PaymentsMollie, Klarna, PayPal, Stripe
Bankbunq, Revolut Business
ShippingSendcloud, MyParcel
StoreShopify
AdvertisingGoogle, Meta, TikTok, Microsoft
EmailKlaviyo, Mailchimp, Laposta
Marketplacebol
AccountingExact, Moneybird, e-Boekhouden
PaymentsMollie, Klarna, PayPal, Stripe
Bankbunq, Revolut Business
ShippingSendcloud, MyParcel

Examples. Using something else? Then we build the integration for your dashboard.

04 / Why Ecommetrics

Not another tool, but a grip on your margin.

Built for your storeYour channels, costs and suppliers. No off-the-shelf tool to set up yourself: we build and connect, you look.
Profit the way your accountant sees itNet revenue excluding VAT, returns and discounts, minus product cost, shipping, payment fees and fixed costs. No inflated ROAS.
Action items with a numberNot a wall of charts, but concrete actions with the evidence and the expected effect in euros of margin per week.
We keep it workingGoogle, Meta and Shopify change their integrations several times a year. We handle that maintenance and check your numbers against Shopify every day.
Your data, properly protectedRead-only connections, encrypted keys and a separate environment for every store.
Made by a store ownerBorn in our own homeware store, in Dutch, with a direct line to the people who build it.
05 / Pricing

Custom-built. Fixed monthly.

You don’t get an off-the-shelf tool, but a dashboard we build and connect for your store. After that you pay a fixed monthly fee for hosting, maintenance and integrations.

1
IntakeTogether we look at which channels, costs and numbers matter for your store.
2
Build and integrationsWe connect your systems and set up the dashboard. You install nothing.
3
Live and maintainedYour dashboard runs in its own environment. We keep it up to date.

Basic

For stores that want to know what their ads really bring in.

Build, one-off, excl. VAT
Per month, excl. VAT
/mo
minimum 12-month contract
  • Shopify, Google Ads and Meta connected
  • Revenue, ROAS and margin
  • Hosting, maintenance and updates
Join the waitlist
Recommended

Complete

For stores that want to see all their costs, from shipping to subscriptions.

Build, one-off, excl. VAT
Per month, excl. VAT
/mo
minimum 12-month contract
  • Everything in Basic
  • Your email tool, payment provider and accounting connected
  • Cost insight: fixed costs, shipping and payment fees
  • Hosting, maintenance and updates
Join the waitlist

Complete + analysis

For stores that want someone to look along and think along every month.

Build, one-off, excl. VAT
Per month, excl. VAT
/mo
minimum 12-month contract
  • Everything in Complete
  • Kick-off analysis at delivery
  • A 45-minute call plus a short report every month
  • Hosting, maintenance and updates
Join the waitlist

Need an integration that isn’t in your plan, like your own carrier or inventory system? We build it for €350 to €750 one-off, plus €15 per month for maintenance (excl. VAT).

Waitlist

Numbers with direction.

We build Ecommetrics for a limited number of stores at a time. Join the waitlist and we’ll schedule an intake as soon as there’s a spot.

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