Why we are building this
Ecommetrics started in our own home goods store. We saw our revenue every day, but what we actually earned only weeks later, once the bookkeeping was done. Until then we steered on revenue and ROAS, which turned out not to be the same as profit.
So we built a dashboard that combines Shopify, Google Ads, Meta, purchase prices and costs into one daily overview. We now build that dashboard for other stores too.
How we write the blog
- Every amount in an article is a worked example, unless a source is given.
- We take rates and rules from the official pages of the Dutch Tax Administration, the ACM or the provider itself, with a link.
- We check articles with rates or rules every quarter. If something has changed, we update it and the date shows at the top.
- We do not give tax or legal advice. If in doubt, ask your accountant.
- The English versions are translated automatically from Dutch.
Topics
- Profit and margin: What does your store really earn? On contribution margin, the KPIs that matter and targets that steer on profit instead of revenue.
- Advertising: Do your campaigns make a profit, or just revenue? On ROAS, POAS and MER, promotions like Black Friday and comparison sites.
- Costs and admin: The costs that quietly eat your margin: VAT, payment fees and returns. With rates, rules and worked examples.
- Blog
Contact
A question, spotted a mistake or missing a topic? Email us at hi@ecommetrics.nl.